Feedback

Stop counting stars. Start hearing stories.

Boomerang Feedback replaces rigid surveys with natural voice conversations. An empathetic AI calls your customers, listens to what happened, and extracts the insights no star rating could ever capture.

0%

NEVER FILL SURVEYS

0%

TYPICAL RESPONSE RATE

0

EMOTIONAL NUANCE IN NPS

0

SCORE. NOT AN EXPLANATION

The Problem

A number tells you what happened. Never why.

72% of customers never fill them out. The ones who do give you a number, not an explanation. You end up optimizing for a score, not for reality.

Traditional Survey

"Rate us 1-5"
28% response rate
Vanity score
No emotional nuance
Static report

Boomerang Feedback

"Tell us what happened"
Natural, frictionless interaction
Operational intelligence
Sentiment + context extracted
Actionable signal per interaction

Boomerang Feedback doesn't ask for a score. It starts a conversation.

The real intelligence

The Real Intelligence

How Feedback Works

From service to actionable truth.

No forms. No links. Just a natural conversation that reveals everything.

1

Service delivery completes

A consultation, a showing, an appointment. The experience just happened.

Appointment ended at 3:15 PM

2

Boomerang calls the customer

A friendly AI voice initiates a short, natural conversation. No surveys, no links.

"Hi! How did your experience go today?"

Boomerang calls the customer

A friendly AI voice initiates a short, natural conversation. No surveys, no links.

"Hi! How did your experience go today?"

3

Customer speaks freely

They share what worked, what didn't, and how they felt. In their own words.

"The intake was confusing and the wait was too long"

4

AI extracts real intelligence

Sentiment, friction points, perceived quality, and actionable signals.

Friction: intake process. Sentiment: frustrated.

AI extracts real intelligence

Sentiment, friction points, perceived quality, and actionable signals.

Friction: intake process. Sentiment: frustrated.

5

Your team gets insights that matter

Structured operational intelligence delivered per interaction.

Alert: intake confusion reported 3x this week

What You Discover

The insights a star rating hides.

Imagine knowing not just that a client rated you 3/5, but that they specifically felt the intake process was confusing, the wait time was too long, and the follow-up never came. That's the difference between a score and intelligence.

Sentiment

How the customer actually felt. Not a number. An emotion.

Friction Points

Exactly where the experience broke down. Specific and actionable.

Perceived Quality

What they valued and what fell short of expectations.

Actionable Signals

What to fix, who to coach, and what to double down on.

Who Uses Feedback

Wherever the “why” matters.

Hospitality

Guest checks out. Boomerang calls. You learn the pillow was uncomfortable, the check-in was slow, and the bartender was exceptional. Things a 7/10 would never tell you.

Law Firms

Capture feedback after case consultations to identify process failures

Healthcare

Understand patient experience beyond HCAHPS scores

Real Estate

Post-closing feedback that identifies agent coaching opportunities

Stop guessing why customers leave. Start hearing them.

See how Feedback turns every conversation into operational intelligence.

Hear It In Action